Elite is the world's leading model management and talent scouting network, present on the main international markets. Since its foundation in 1972, Elite has discovered and launched legendary icons such as Cindy Crawford, Stephanie Seymour, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Iman, Diane Kruger, Gisele Bündchen, Alessandra Ambrosio, Lara Stone.

Elite has developed an unparalleled and exclusive competence in anticipating fashion trends thanks to Elite Model Look, an international talent scouting contest launched by Elite in 1983 and still recognized as the best source of new faces, selecting thousands of kids every year in about 50 countries and 800 cities. Elite is able to discover new talents and build brilliant and lasting careers by combining its models with the main luxury and fashion brands.

Elite is an international icon of style, fashion, and success.

Elite is the brand that created the myth of supermodels, writing the canons of contemporary beauty.

Elite Beauty brings Elite's brand potential to the beauty care world, creating a line of products that explodes and amplifies the pluses:

ELITE BEAUTY IS ICONIC: The Elite brand is the emblem of fashion, style, and contemporary beauty.

An unparalleled iconographic and value heritage, developed over 40 years of success, which flows directly from the shelves of the fashion capitals to the covers of the major fashion magazines on the shelves of perfumeries, generating immediate recognition.

ELITE BEAUTY IS ASPIRATIONAL: Elite represents the top of the beauty of the last 40 years. He created the figure of the supermodels, muses capable of inspiring the work of the great fashion houses and of sanctioning the global success of a brand, establishing the new canons of beauty to which every woman aspires.

ELITE BEAUTY IS GLAMOROUS: With Elite Beauty you buy something more besides quality beauty products and all the authority of the mother brand. Buy a dream: the glamor of the Elite world.

ELITE BEAUTY IS EDGY: Elite Beauty is a unique and distinctive line that conveys the values of the Elite brand at a visual level, with an elegant, sophisticated, minimal packaging, developing the dynamics of black and white and using Elite models in their communication materials. The boundary between the world of beauty and fashion is nullified, creating a unique iconographic and communicative crossover, capable of transmitting its strength even within the stores.

The Elite Beauty woman is aware.
She has a clear vision of herself, of her beauty and her aesthetic belief.
She is a woman who does not want to appear more beautiful,
but just being beautiful.
In a way that is already his.
A unique and different way from all the others.


Elite Beauty is a line of high-quality products, professional products for a high performance that celebrates the brand's know-how in the world of beauty.
A complete and innovative line both in terms of formulations and packaging.

A safe and effective range, MADE IN ITALY, produced in partnership with the best laboratories in the sector.
A real beauty program that has been designed to become a must-have for every woman and that knows how to anticipate beauty trends to satisfy all the desires related to it.